I want to understand what drives more customers through the door
I want to improve in-store engagement and customer loyalty levels
I want to better understand a shoppers path to purchase in order to grow sales results
Gain the same insights for your physical store that online merchants take for granted. Replace guesswork with real profit making information. Cost efficient and managed with zero IT involvement.
Quantify the pre-till impact of marketing and loyalty programs on existing and potential customers visiting your stores. Refine and test initiatives with the ability to measure outcomes.
Retailers who measure traffic and conversion and effectively use the insights from this data as part of their operations have a significant competitive advantage over those who do not.
With over 90% of retail sales happening in physical stores, having a clear picture of how visitors are engaging with your products, displays and store layout assists with more accurate decision making.
Some retailers are counting how many people walked past their stores and how many entered. But you'll need more before turning this into dollars and sense.
Knowing which areas of the sales floor best catch a shopper's attention and which areas are overlooked is vital to store engagement and sales.